Home Builder Internet Marketing Glossary

Online Press Release

What it is: An Online Press Release is an article, often written using keywords and back links into a company’s website, that is submitted to a Press Release Submission Site and then syndicated on the web.

Why it's important: Submitting an Online Press Release to a Press Release Submission Site is a good way build inbound links and increase traffic to your website as well as increase your rankings on the SERPs.

How it Sells Homes: Online Press Releases are written with keywords that have been researched and are commonly searched for by people who may be interested in buying your homes.  Online Real Estate Press Release serve as one more result that can show up in the SERPs that also have links into your website; thereby creating one more point of entry into your site, and also improving your website’s rankings on the SERPs.