Home Builder Internet Marketing Glossary

Real Estate Video Marketing

What it is: Video Marketing is a method of marketing through the use of videos, often distributed online through popular video sharing sites or by embedding a video on an email or webpage.

Why it's important: Video Marketing is a valuable tool, and if used correctly can be a very effective and inexpensive way to spread a message or your brand.  The creation of one video can be then used in email campaigns, uploaded to You Tube, spread through Social Marketing and posted on your website. 

How it Sells Homes: Real Estate Video Marketing is very helpful in selling homes, as it is a way for potential leads to view floor plans and actual homes that are available before even visiting the site.  Being able to view a video of your homes or your new home community may be the right motivation to get someone on your interest list to then visit in person.