As a builder, how much information, control, and influence do you have over the listings of your contingent buyers? In last week’s post, we discussed the untapped market of contingent …
When it comes to online marketing, there are a lot of fads that come and go, from MySpace to Google+. They start with a bang and some gain traction an ...
I am always a bit leery to discuss “brand,” because it’s often dismissed as marketing speak. People argue about the true meaning of it, how to b ...
As an industry, are we ignoring one of the biggest untapped markets of ready, willing, and able buyers in years? For decades, our approach to continge ...
We’ve been writing about home builder social media a lot here in Q1 2012. It’s a series that is part how-to, part how-come: why are we on Facebook and Twitter? ...
We recently profiled more than 350 home builder Facebook pages to find out how well builders and buyers are engaging on Facebook. Here’s what we discovered: Stats from this report ...
Is your Twitter content filling your funnel or falling flat? Last week we talked about the role of social media in the new home sales funnel as well as creating ...
I have worked on three sides of new homes: sales, marketing, and management. In nearly 20 years, I’ve learned one fundamental truth for selling more homes that has never failed ...
I don’t profess to be a social media expert. I do specialize in creating, executing and measuring home builder online campaigns to achieve 10% website conversion and 100 leads per ...
As an industry, why do we “do” social media? What role does it play, specifically, in selling more homes? Engagement? Reach? Transparency? Targeted audiences? Social proof? Relationship building? Spreading content? ...
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