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	<title>Builder Target</title>
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	<description>A Leading Online Resource for Home Builder Marketing on the Web</description>
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		<title>Creative Solutions for Converting Contingencies to Closings</title>
		<description><![CDATA[As a builder, how much information, control, and influence do you have over the listings of your contingent buyers? In last week’s post, we discussed the untapped market of contingent ...]]></description>
		<link>http://buildertarget.com/blog/home-builder-marketing-planning/creative-solutions-for-converting-contingencies-to-closings/</link>
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		<title>Why Home Builders Should Pay Attention to Pinterest</title>
		<description><![CDATA[When it comes to online marketing, there are a lot of fads that come and go, from MySpace to Google+. They start with a bang and some gain traction and ...]]></description>
		<link>http://buildertarget.com/blog/home-builder-social-media/why-home-builders-should-pay-attention-to-pinterest/</link>
			</item>
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		<title>Building Your Home Builder Brand on Twitter: A Tale of Two Tweets</title>
		<description><![CDATA[I am always a bit leery to discuss “brand,” because it’s often dismissed as marketing speak. People argue about the true meaning of it, how to build it, how to ...]]></description>
		<link>http://buildertarget.com/blog/home-builder-social-media/building-your-home-builder-brand-on-twitter-a-tale-of-two-tweets/</link>
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		<title>Are We Ignoring an Untapped Market of Homebuyers?</title>
		<description><![CDATA[As an industry, are we ignoring one of the biggest untapped markets of ready, willing, and able buyers in years? For decades, our approach to contingent buyers has been lukewarm. ...]]></description>
		<link>http://buildertarget.com/blog/home-builder-marketing-planning/are-you-ignoring-an-untapped-market-of-homebuyers/</link>
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		<title>Home Builder Social Media: What it Really Says About You</title>
		<description><![CDATA[We&#8217;ve been writing about home builder social media a lot here in Q1 2012. It’s a series that is part how-to, part how-come: why are we on Facebook and Twitter? ...]]></description>
		<link>http://buildertarget.com/blog/home-builder-social-media/home-builder-social-media-what-it-really-says-about-you/</link>
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		<title>Home Builder Facebook Engagement Survey [Infographic]</title>
		<description><![CDATA[We recently profiled more than 350 home builder Facebook pages to find out how well builders and buyers are engaging on Facebook. Here&#8217;s what we discovered: Stats from this report ...]]></description>
		<link>http://buildertarget.com/blog/home-builder-social-media/home-builder-facebook-engagement-survey-infographic/</link>
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		<title>Home Builder Social Media: 5 Practical Uses for Twitter</title>
		<description><![CDATA[Is your Twitter content filling your funnel or falling flat? Last week we talked about the role of social media in the new home sales funnel as well as creating ...]]></description>
		<link>http://buildertarget.com/blog/home-builder-social-media/home-builder-social-media-5-practical-uses-for-twitter/</link>
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		<title>How to Create a Focused Home Builder Social Media Plan</title>
		<description><![CDATA[I have worked on three sides of new homes: sales, marketing, and management. In nearly 20 years, I’ve learned one fundamental truth for selling more homes that has never failed ...]]></description>
		<link>http://buildertarget.com/blog/home-builder-social-media/3618/</link>
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		<title>Making the Connection: Home Builder Social Media and Sales</title>
		<description><![CDATA[I don’t profess to be a social media expert. I do specialize in creating, executing and measuring home builder online campaigns to achieve 10% website conversion and 100 leads per ...]]></description>
		<link>http://buildertarget.com/blog/home-builder-social-media/connecting-home-builder-social-media-to-sales/</link>
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		<title>Home Builder Social Media Measurement: Creating Science from Art</title>
		<description><![CDATA[As an industry, why do we “do” social media? What role does it play, specifically, in selling more homes? Engagement? Reach? Transparency? Targeted audiences? Social proof? Relationship building? Spreading content? ...]]></description>
		<link>http://buildertarget.com/blog/home-builder-social-media/home-builder-social-media-measurement-creating-science-from-art/</link>
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