What are some of the most popular issues and questions that home builder marketing and sales teams had in 2011?
At Builder Target, we are grateful everyday for an audience that represents builders in 49 out of 50 states and a large readership in Canada. Personally, I am deeply grateful for the support that we have received over the past year from our readers in comments, on Facebook, on Twitter, and by email.
Running a blog like Builder Target gives us a unique vantage point to the market to see what themes, challenges, and information is most universal to all markets regardless of price point, product type, geography, or buyer profile.
We monitor feedback, shares, keyword searches, engagement, and other metrics to constantly provide content that is most relevant and immediately actionable.
Here is a list of home builder online marketing topics that you told us were most relevant in 2011 based views, reprints, shares, comments, or a combination.
1. The Home Builder Facebook Index
This list of home builder Facebook pages has reached 290 and counting. Although it was published just two weeks ago, it quickly became one of our most popular of the year, due largely to the reprint on Builder Online. View the index.
2. 52 Home Builder Blog Topics
This was one our first blog posts published nearly two years ago, and continues to be one of the most popular month after month. See the list.
3. The Complete Home Builder Marketing Guide to QR Codes
2011 is the year of the QR Code. Love them or hate them, they are popping up everywhere. Is there a practical application for home builder marketing? Find out more.
4. The Home Builder Twitter 140
We published the Twitter 140 last summer to answer our own questions about how builders are using Twitter in markets around the country. We have since created an updated list of 330+ builders on Twitter. View the list.
5. Home Builder Facebook Pages: 6 Must Have Tabs
Although the terminology has been dated by changes to Facebook, the concept remains: how many different ways are you using Facebook to engage buyers and build your sales funnel? Read the article.
6. Urban Residential Marketing: 11 Urban Social Media Examples
Social media has become a cornerstone of online marketing for most builders in an effort to connect with brokers and potential buyers. In urban markets, the use of social media is even more critical and has to stay on the leading edge. See how these 11 urban developments are using social media. View the samples.
7. Home Builder Marketing: Creating a Legacy Brand
Online marketing has a much longer shelf life than traditional marketing. Are the messages that you are promoting today aligned with the reputation you want to have in two years, five years, ten years? Read more.
8. “Dirty Research”: The Home Builder Marketing Guide to Takeovers Part 1
This is another recent post and is part of our Home Builder Marketing Guide to Takeover series. The post covers a different side of market research and one that we have found to be most effective in creating fast-track success when sales have stalled at a new home community. Read the article.
9. Home Builder Blogs: How to Write a Search Engine Friendly Post
One of the most leveraged marketing tools for home builders is a home builder blog. Blogs are a great way to increase your exposure in Google for a variety of keyword search terms that buyers might use to search for a new home. But how can you optimize each and every blog post for maximum exposure? Find out.
10. The 7 Signs of a Successful Home Builder Blog
Why do you blog? Beyond the increased SEO mentioned above, blogs are an important tool for filling your sales funnel with new leads month after month. Is your blog working hard for you? Find out.
What topics do you want to see more of in 2012? Tell us in the comments below.
