How do you generate more than 100,000 unique views to your condominium website and build an email list of more than 3,000 nearly a year before you even put a shovel in the ground?
Here’s how one urban residential developer used social media to generate pre-opening buzz, and 10 more examples of urban residential social media marketing around the country.
Backstage Toronto
This 36-story newest addition to Toronto may have just broken ground last month, but marketing started almost a year ago with an online “Name Our Condo” contest. More than 3,000 people entered to win and the contest attracted more than 100,000 unique visitors from 140 countries during the 6-week campaign. The developers followed up with a “Virtual Broker” program where anyone could register their friends and contacts on the website for a chance to win prizes.
See Backstage Toronto on the web:
Website | Facebook | Twitter | Blog | YouTube
10 More Urban Residential Social Media Marketing Examples
Blu San Francisco
Website | Facebook | Twitter | Flickr | YouTube
Marquis Miami
Website | Facebook | Twitter | Tumblr | Foursquare
Spire Denver
Website | Facebook | Twitter | Blog | YouTube | Flickr
The 88 San Jose
Website | Facebook | Twitter | Blog
Allure Las Vegas
The Aldyn New York
The Austonian Austin
Website | Facebook | Twitter | Blog
Aqua Chicago
Sapphire Tower San Diego
Website | Facebook | Twitter | Blog
One Arts Plaza Dallas
Website | Facebook | Twitter | Blog
What’s your favorite urban residential social media campaign?
